Mary J. Blige is partnering with Gucci for a philanthropic venture that’s as appropriately stylish as it is charitable. Launching September 16 exclusively at Gucci’s 5th Avenue flagship store will be a black, limited-edition update on the label’s iconic Twirl watch, designed by the label’s creative director, Frida Giannini. A portion of sales of the timepiece, which is engraved with the charity’s acronym, will benefit Blige’s charity Foundation for the Advacement of Women Now, Inc. In addition, Gucci plans to donate a percentage of sales at the 5th Avenue store on Sept 16th to the charity.
“I am so grateful to Frida and Gucci for their extraordinary kindness,” Blige says. “By opening their doors to support FFAWN, they will make a real difference in the lives of many young women seeking hope and help,” she continues. “Gucci sets a great example in the luxury world in recognizing its responsibility to give back.” The watch is for $1895.
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