Jessica unveiled a new fall fragrance inspired by love, called "Fancy Love" about the fragrance Simpson said, “Romance has never been more important to me so I wanted to celebrate that special feeling with this new fragrance.” And that ardent attitude about love still fits with the singer’s approach to life. Says Vince Camuto, CEO and founder of the Camuto Group, which holds the license for all of her brands, “Jessica loves the feeling of being in love, She’s a romantic girl. The fragrance was inspired by love. And she’s inspired by love.” He continued saying “She felt that this was the timeless fragrance of falling in love. She came up with that.” The newly single Simpson had a hand in every aspect of Fancy Love, from choosing what kind of scents to use to coming up with its name, “which adds a touch of Jessica’s whimsy,” Camuto says. “She’s very smart. She has a high taste level. She’s very particular and wants to make sure everything is right. That’s why the brand is working.” And how! Her first fragrance, Fancy, had one of the best perfume launches in 2008 with nearly $50 million in retail sales in its first year, says Camuto.
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